According to PayNXT360, social commerce market in South Korea is expected to grow by 16.8% on annual basis to reach US$24,729.7 million in 2026. The social commerce market in the country experienced...
According to PayNXT360, social commerce market in South Korea is expected to grow by 16.8% on annual basis to reach US$24,729.7 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 19.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.0% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 21,180.1 million to approximately USD 45,622.9 million. Key trends and drivers 1. Normalize live shopping as a core retail format. • In South Korea, live commerce is moving from a promotional add-on to a routine retail format. It is now embedded across major domestic platforms such as Naver, Kakao, and Coupang, with especially strong relevance in categories where demonstration and interaction matter, such as beauty, fashion, and household goods. Kakao’s 2025 disclosures show that Kakao Shopping Live is contributing to commerce growth, and recent Korean coverage indicates the market is shifting from maximizing broadcast volume to improving conversion and operating efficiency. • South Korea’s retail environment is highly digital, and product discovery is closely tied to social and platform activity. Live commerce fits that behavior because it combines demonstration, real-time Q&A, urgency, and checkout in a single flow, which is well-suited to Korean consumers’ mobile-first shopping habits. • This trend is likely to intensify, not fade. The next phase will be less about simply running more livestreams and more about making them cheaper and easier to operate through AI-assisted scripting, clipping, and production, which should make live sessions a standard tool for launches, promotions, and conversions rather than a one-off campaign format. 2. Rebuild discovery around AI shopping agents and platform ecosystems. • Naver is pushing Korean commerce from search-led shopping toward AI-led discovery. Its 2025 earnings tied commerce growth to the launch of Naver Plus Store, stronger personalization, membership services, and recommended ads, while the app itself now promotes a “Shopping Agent.” Yonhap also described Naver Plus Store as shifting the user experience from traditional search-based shopping toward a discovery-focused model. • Competition in South Korea’s online retail market is forcing platforms to reduce friction in product discovery and keep users inside their own ecosystems longer. In Naver’s case, the strategic levers are not only assortment and price, but also personalization, membership, and recommendation logic tied to its broader platform environment. • This trend should strengthen further. More shopping journeys in Korea are likely to begin with AI prompts, curated recommendations, and membership-linked discovery rather than open-ended keyword searches; in practice, that is likely to favor merchants that can supply richer content, clearer product information, and stronger platform-native advertising assets. 3. Pull commerce into messaging and community environments. • In South Korea, social commerce is increasingly happening inside communication and community environments rather than being pushed to separate storefronts. Kakao’s 2025 releases show commerce flowing through KakaoTalk Gift, Talk Deal, and Kakao Shopping Live, while KakaoTalk Channel supports sign-ups, orders, payments, reservations, and consultations within the messenger. In fandom commerce, Weverse has been linking community participation with merchandise pre-purchase and on-site pickup for Seoul-area events. • Korea’s domestic platform structure supports closed-loop behavior: users discover content, receive messages, ask questions, and complete transactions without leaving the platform. Kakao is also expanding its business message formats, making chat-based commerce more usable for promotions, reminders, and conversions. • This is likely to intensify in categories where affinity and repeat interaction matter, such as gifting, fandom merchandise, fashion, and beauty. Brands operating in Korea will increasingly treat message subscribers, channel followers, and community members as commerce audiences, not just media audiences, which should reduce reliance on open-market search alone. 4. Make trust, disclosure, and seller governance part of the offer. • Trust is becoming a front-end feature of Korean social commerce, not just a legal requirement. In 2025, South Korea’s privacy regulator examined major super-apps for data-handling risks; courts upheld sanctions against Google and Meta over behavioral-data collection without proper consent; the government moved to require labeling of AI-generated ads; and the KFTC continued to scrutinize platform conduct, including recent action against Coupang over supplier treatment. The KFTC also warned that combining Gmarket customer information with AliExpress Korea could strengthen market dominance. • The broader retail context matters here. South Korea is dealing simultaneously with stronger overseas platform competition, concerns over deceptive advertising and synthetic content, and more pressure to protect sellers and consumers in platform transactions. That combination is pushing compliance, disclosure, and data governance into the core operating model for commerce platforms. • This trend is also likely to intensify. Major platforms will likely tighten seller onboarding, ad review, data controls, and disclosure standards, which should improve buyer confidence but also raise execution requirements for brands and make scale, operational discipline, and local compliance capabilities more important. Competitive Landscape Over the next 2–4 years, competition is likely to intensify on three fronts: AI-led discovery, merchant acquisition, and compliance. Naver and Kakao are likely to compete more directly on in-app recommendation and shopping flows, while AliExpress and Temu will continue testing how far localized marketplace models can scale in Korea. At the same time, tighter scrutiny of data handling and platform conduct is likely to remain part of the competitive equation, favoring players with stronger local operating control and governance. Current State of the Market • South Korea’s social commerce market is best understood as a contest between platform ecosystems rather than standalone social-shopping apps. Naver is building commerce around AI-led discovery through Naver Plus Store and its wider digital ecosystem; Kakao is monetizing commerce within KakaoTalk through Gift and Talk Deal; and Coupang remains a large benchmark for scale and execution, even though it is not a pure social platform. This makes the market competitive and keeps the boundary between social commerce, content commerce, and mainstream e-commerce narrow. Key Players and New Entrants • The core domestic players are Naver, Kakao, and Coupang. HYBE’s Weverse occupies a more specialized position in fandom-led commerce, where community activity and merchandise sales are closely linked. Competitive pressure is also coming from cross-border platforms. AliExpress has expanded enough for regulators to treat its combination with Gmarket as a competition issue, while Temu has emerged as a meaningful challenger and is now part of the regulatory and competitive discussion in Korea. The result is a broader field in which local platforms and overseas entrants compete for traffic, merchants, and consumer trust. Recent Launches, Mergers, and Acquisitions • Recent moves show structural repositioning rather than incremental feature changes. Naver’s Naver Plus Store app has quickly become a meaningful new shopping entry point. Kakao has begun embedding AI agents and ChatGPT-linked tools into KakaoTalk and related services, including Gift, to make product discovery and conversion feel more conversational. The most consequential corporate move was the conditional approval of the AliExpress Korea–Gmarket joint venture, subject to restrictions on customer data sharing. Weverse also expanded its commerce reach through a payment partnership with EBANX. This report provides a detailed data-centric analysis of the social commerce sector in South Korea, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in South Korea. Below is a summary of key market segments: South Korea Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 South Korea Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • South Korea Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • South Korea Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • South Korea Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • South Korea Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • South Korea Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • South Korea Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • South Korea Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • South Korea Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025 --By Age --By Income Level --By Gender • South Korea Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in South Korea: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this report, featuring South Korea’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in South Korea. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. South Korea Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 South Korea Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 South Korea Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 South Korea Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. South Korea Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 South Korea Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 South Korea Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 South Korea Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 South Korea Social Commerce Market Share Analysis by Key Players 4. South Korea Social Commerce Market Size and Forecast by Location 4.1 South Korea Social Commerce Market Share by Location (%), 2022-2031 4.2 South Korea Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 South Korea Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. South Korea Social Commerce Market Size and Forecast by Product Categories 5.1 South Korea Social Commerce Market Share by Product Categories (%), 2025 5.2 South Korea Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 South Korea Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 South Korea Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 South Korea Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 South Korea Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 South Korea Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 South Korea Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. South Korea Social Commerce Market Size and Forecast by End Use Segment 6.1 South Korea Social Commerce Market Share by End Use Segment (%), 2025 6.2 South Korea Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 South Korea Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 South Korea Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. South Korea Social Commerce Market Size and Forecast by End Use Device 7.1 South Korea Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 South Korea Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 South Korea Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. South Korea Social Commerce Market Size and Forecast by Cities 8.1 South Korea Social Commerce Market Share by Cities (%), 2025 8.2 South Korea Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 South Korea Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 South Korea Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. South Korea Social Commerce Market Size and Forecast by Payment Method 9.1 South Korea Social Commerce Market Share by Payment Method (%), 2025 9.2 South Korea Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 South Korea Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 South Korea Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 South Korea Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 South Korea Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 South Korea Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 South Korea Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. South Korea Social Commerce Market Size and Forecast by Platforms 10.1 South Korea Social Commerce Market Share by Platforms Method (%), 2025 10.2 South Korea Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 South Korea Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 South Korea Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 South Korea Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 South Korea Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. South Korea Social Commerce Market Size and Forecast by Contents 11.1 South Korea Social Commerce Market Share by Contents (%), 2025 11.2 South Korea Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 South Korea Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 South Korea Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 South Korea Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 South Korea Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. South Korea Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 South Korea Social Commerce by Spend Share by Age Group, 2025 12.2 South Korea Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 South Korea Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 South Korea Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 South Korea Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 South Korea Social Commerce Share by Income Level, 2025 12.7 South Korea Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: South Korea Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: South Korea Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: South Korea Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: South Korea Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: South Korea Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: South Korea Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: South Korea Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: South Korea Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: South Korea Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: South Korea Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: South Korea Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: South Korea Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: South Korea Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: South Korea Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: South Korea Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: South Korea Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: South Korea Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: South Korea Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: South Korea Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: South Korea Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: South Korea Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: South Korea Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: South Korea Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: South Korea Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: South Korea Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: South Korea Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: South Korea Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: South Korea Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: South Korea Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: South Korea Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: South Korea Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: South Korea Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: South Korea Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: South Korea Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: South Korea Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: South Korea Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: South Korea Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: South Korea Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: South Korea Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: South Korea Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: South Korea Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: South Korea Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: South Korea Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: South Korea Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: South Korea Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: South Korea Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: South Korea Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: South Korea Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: South Korea Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: South Korea Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: South Korea Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: South Korea Social Commerce Market Share by Location (%), 2022-2031 Figure 10: South Korea Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: South Korea Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: South Korea Social Commerce Market Share by Product Categories (%), 2025 Figure 13: South Korea Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: South Korea Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: South Korea Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: South Korea Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: South Korea Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: South Korea Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: South Korea Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: South Korea Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: South Korea Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: South Korea Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: South Korea Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: South Korea Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: South Korea Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: South Korea Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: South Korea Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: South Korea Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: South Korea Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: South Korea Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: South Korea Social Commerce Market Share by Payment Method (%), 2025 Figure 32: South Korea Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: South Korea Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: South Korea Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: South Korea Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: South Korea Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: South Korea Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: South Korea Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: South Korea Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: South Korea Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: South Korea Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: South Korea Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: South Korea Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: South Korea Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: South Korea Social Commerce Market Share by Contents (%), 2025 Figure 46: South Korea Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: South Korea Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: South Korea Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: South Korea Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: South Korea Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: South Korea Social Commerce by Share by Age Group (%), 2025 Figure 52: South Korea Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: South Korea Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: South Korea Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: South Korea Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: South Korea Social Commerce Share by Income Level (%), 2025 Figure 57: South Korea Social Commerce Share by Gender (%), 2025
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